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About Velislav Ivanov

Over 15 years of experience in the jewellery business, focusing on the natural pearl industry. He has completed professional courses with the GIA and CPAA to study, identify and evaluate cultured pearls, as well as trends in their growing and the eternal quest to improve quality through new technologies. He regularly visits the major pearl markets and shows and follows with interest all the new developments in the world of pearls and fine jewellery.

Image showcasing a luxurious selection of South Sea pearls and golden pearls jewelry.
22 Dec
Types of pearls

Saltwater pearls from the South Seas

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Thanks to some of its distinctive features, THE PEARLS from the South Seas are the rarest and therefore represent the most expensive type of pearl. The cultivation area for these pearls is very limited and they have a prolonged growth period, which creates the conditions for creating large-sized pearls. The unique value of pearls from the South Seas is largely due, in addition to their impressive size, to their natural, strong lustre, which does not require much processing to show their natural beauty. Very few pearls from the South Seas are pe...
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Image showcasing a captivating assortment of freshwater pearls jewelry, symbolizing purity, grace, and timeless elegance.
31 Oct
Types of pearls

What are cultured freshwater pearls?

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Cultured pearls gained a really significant place in the market when plastic buttons on clothes became the norm. Prior to that, most buttons were selvedge, made from the shells of mollusks, forming pearls naturally. As these shells were harvested to be turned into buttons, the natural pearls within them were found accidentally and were therefore rare and valuable - a particularly highly sought after commodity in the market. However, once the shells were no longer needed for the production of buttons, the collection of molluscs declined signific...
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17 Oct
Important about pearls

How to take care of your pearls

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Once you've decided to invest in the exquisite pearl jewelry Velmar offers (or, better yet, received it as a gift from someone special!), you'll want to take the best possible care of it to preserve its value and beauty so you can enjoy it for years to come. Pearls are definitely not the most durable gemstones, but they are by no means the highest maintenance either. High-quality cultured pearls are not considered to be overly fragile, yet in your everyday life you may come across items that, eventually, are likely to damage them if you don't c...
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23 Sep
Important about pearls

10 popular misconceptions about pearls

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1. Cultured pearls are not "real" These days 99.9% of all pearls on the world market are cultured! They are quite "real" pearls, formed in a shell, but with a little help from man. Completely natural pearls, obtained without human intervention, found in wild waters are extremely rare and are sold individually only by the world's largest auction houses for tens or even hundreds of thousands of dollars. 2. Freshwater pearls are always riverine While river waters are also fresh, almost all freshwater mussels and pearls are grown in ponds. T...
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22 Sep
History of the pearls

History and legends about pearls

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It is enough to look for a moment at a beautiful pearl to imagine how our ancestors perceived pearls in the early days of civilization. Can you imagine having encountered even one of these exquisite natural beauties without knowing anything about them and without ever having seen or held such a pearl? As with many other things in antiquity, people did not have the necessary information about pearls to be able to properly understand their true nature, so they valued them for their own, made-up reasons for their existence. Throughout human...
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