VELMAR Jewellery house

In love with pearls since 1989

Over the years, the Velmar brand has become synonymous with quality, and each of our pieces – a work of art. As a leading importer of cultured freshwater pearls and the largest manufacturer and distributor of pearl jewellery in Bulgaria, we offer a vast variety of jewellery adorned with precious and semi-precious stones, gold, and silver. All are crafted with exquisite and precise workmanship, combined with unique design.


The stylish necklace is the perfect complement to an elegant dress, while a pearl bracelet completes your outfit with dignity and sophistication. Dive into our vast sea of unique pieces. What’s your style?

Certified Appraisers by GIA

  • Lifetime warranty on pearls
  • 100% natural, cultured pearls, without additional treatment
  • The only professionals in the pearl field, trained at GIA labs
  • Highest quality freshwater pearls by GIA standards
  • All diamonds have laboratory assessment and GIA certification
  • Best price - quality - service - guarantee ratio
  • Professional handcrafting and special attention to detail
  • Satisfaction of every customer requirement, without exception

How big can the small things be? Browse our diverse range of rings, earrings, and accessories suitable for all ages, and discover your piece of jewellery.

3D crafting of a custom
piece of jewellery

Do you desire an impactful piece of jewellery, an engagement ring, or custom wedding bands? Leave your unique mark and watch your own idea for a piece of jewellery become a reality with the help of our designers. We will create a one-of-a-kind piece using pearls, gold, silver, diamonds, and other precious or semi-precious stones. Personalized jewellery can be crafted according to verbal or written instructions, or it can be created from a photograph or sketch.

Become the designer of your dream piece of jewellery, and our team and modern technology will do the rest

Begin the crafting process, modelling, or just consult by sending photographic material and brief instructions


Sometimes, the invisible details lead to visible differences. Do you want to stand out with a unique piece of jewellery that suits only your character and posture? Explore our collection of refined pieces that will never be replicated


As much time as it takes for an oyster to create its pearl, that’s how much attention we invest in crafting our jewellery to make it a true piece of art. Learn more about the history of pearls and how to care for them in our blog section

History and legends about pearls

It is enough to look for a moment at a beautiful pearl to imagine how our ancestors perceived pearls in the early days of civilization. Can you imagine having encountered even one of these exquisite natural beauties without knowing anything about them and without ever having seen or held such a pearl? As with many other things in antiquity, people did not have the necessary information about pearl...
Image showcasing a captivating assortment of freshwater pearls jewelry, symbolizing purity, grace, and timeless elegance.

What are cultured freshwater pearls?

Cultured pearls gained a really significant place in the market when plastic buttons on clothes became the norm. Prior to that, most buttons were selvedge, made from the shells of mollusks, forming pearls naturally. As these shells were harvested to be turned into buttons, the natural pearls within them were found accidentally and were therefore rare and valuable - a particularly highly sought aft...

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The magical world of pearl jewelry

For centuries, pearl jewelry has invariably been in the spotlight for its delicate glow, evoking great admiration. The fascination becomes even more pronounced when we delve deeper into the realm of the most celebrated types of pearl jewelry.

These are not just accessories, but miniature masterpieces that over time have become synonymous with timeless sophistication.

Classic pearl jewelry

Few types of pearl jewelry are as universally recognized and enduringly treasured as pearl necklaces. Not only have they stood the test of time, but they continue to enjoy widespread popularity today thanks to their inherently refined aesthetic. Adorning fashion icons such as Marilyn Monroe and finding a place in the personal collections of dignitaries such as Queen Elizabeth, this type of pearl jewelry is distinguished by a simplicity that highlights the true beauty of the materials from which they are made. Usually, the only addition is a silver or gold clasp, carefully chosen to complement without detracting from their natural appeal. The elegance inherent in pearl and gold jewelry is due to timeless minimalism, a design philosophy espoused by all prominent jewelry designers. These traditional pearl jewelry pieces set the standards in the field of jewelry art, with their timeless history testifying to the fact that they will never go out of fashion.

Pearl jewelry for every occasion

Influenced by the string style, bracelets of this type can also be described as some of the most famous pearl jewelry. Their difference with necklaces comes from the way they are worn. While traditional natural pearl jewelry like strings are more often worn on their own to show off their qualities, bracelets are regularly subject to style interpretations. Other natural pearl jewelry such as earrings or rings are added to them to create a more interesting and quirkier look. This is the reason why bracelets are the most versatile type of pearl jewelry - they are easy to combine with different jewelry and can be worn on special occasions as well as in everyday life. Inspiring looks with natural pearl jewelry are regularly seen on the red carpet, where the maxim "the more the better" definitely finds its true realization.

Pearl jewelry you may never take off

Earrings are one of the most popular types of natural pearl jewelry and this can easily be proven. Not only are they present in the outfits of various celebrities both in the past and today, but natural pearl jewelry of this type finds its place in other forms of art as well. Most people have probably heard of the painting The Girl with the Pearl Earring, created by Dutch artist Johannes Vermeer. It depicts a young woman wearing a single pearl dangling from her ear. And while many experts focus on the details surrounding this type of pearl jewelry, for everyday people the details are not that important. What matters in this case is that the painting is truly beautiful, and part of its charm comes from the pearl's soft warmth. Jewelry with natural pearls manages to look both delicate and elegant, especially when it comes to earrings. This is why the most common type of pearl jewelry in earrings is the simple one - a single pearl delicately hung on the ear is quite enough to make the right impression.

Jewelry with pearls as a symbol of an unbreakable bond

Most of the most famous jewelry with natural pearls has a simple design. In art, simplicity is often highly valued, and this is probably why minimalism still finds a place in the collections of all the world's jewelry manufacturers. Both earrings and rings are among the jewelry with natural pearls that rely on the effect of a single pearl. Its beauty is further accentuated by the gold or silver base of the ring, turning both silver pearl jewelry and gold pearl jewelry into truly charming pieces of jewelry.

Very popular pearl and gold jewelry are the engagement rings that can be seen on the hands of celebrities such as Ariana Grande and Emma Stone. This type of pearl and gold jewelry has additional symbolism as it has historically been associated with loyalty and good luck. The associations that engagement rings evoke make them even more special. It is therefore not surprising that pearl and gold jewelry such as rings are still some of the most sought-after types of jewelry today.

Jewelry made from natural pearls and precious metals

Gold jewelry with pearls has long been the focus of attention for amateurs and professionals alike. The reason for this is their high value - pearl and gold jewelry is no ordinary piece of jewelry. Quality pearls are rare, and making pearl and gold jewelry is relatively difficult. For this reason, the most famous gold jewelry with pearls are those that not only look gorgeous, but also meet the industry's high quality standards.

However, among the variety of gold pearl jewelry designs, the ones that definitely stand out are those that incorporate the white pearl. It continues to be the most sought after and most recognizable type of pearl because of the clarity it exudes. The white color is the source of a number of positive associations, which some designers further reinforce in their silver pearl jewelry. The soft luster of the metal corresponds well with the natural hues of the pearl, creating a truly striking and unobtrusive effect.

Jewelry with natural pearls has always been highly prized, but as the technology of pearl cultivation advances, so do the demands placed on them. Today, high standards have led to a new fashion in pearl and gold jewelry - not only must they be of high quality, but they must also feature unusual detail. Traditional models of pearl and gold jewelry are still very much in demand, but in a comparison with previous decades it is easy to see that respect for tradition is now combined with a creative approach. Thus, the most famous types of pearl and gold jewelry today are those that easily gain attention. Whether by their distinctive color or their attractive design, the pearl and gold jewelry you can enjoy today definitely has something to impress.

In Velmar's varied collection you will find classic jewelry models as well as more modern and contemporary ones, the fruit of our team's professionalism and inspiration. Visit us to choose your next favorite piece of jewelry!

  • Classic pearl jewelry
  • Pearl jewelry for every occasion
  • Pearl jewelry you may never take off
  • Jewelry with pearls as a symbol of an unbreakable bond
  • Jewelry made from natural pearls and precious metals