The legacy of VELMAR

Past | Present | Future

From a small step for our family company to a huge leap for the development of the pearl and jewellery business in Bulgaria


Our love for pearls, gemstones and our overwhelming desire to create is what keeps us going to this day

Learn about our history, developed and values built over the years


Velmar Jewellery House is a time-honored Bulgarian company with a mission to provide exquisite and unique pearl jewellery to its customers worldwide. We have been in the jewellery business for over 35 years and as a result we have a huge structure of representatives, a well-developed knowledge base and significant industry experience. This knowledge and experience has been gained through a long history of tens of thousands of satisfied customers, happy to return to us time and time again in search of unique jewelry and experiences. 

Own products from idea to realization

Our jewelry is recognized for its exceptional quality and unparalleled design. We specialize in creating unique pieces that combine pearls, precious metals, diamonds and gemstones. Our manufacturing process incorporates a combination of traditional techniques and modern technologies, such as 3D printing, which ensures precision and consistency in each piece. Our team of experienced jewellers pay attention to every detail, resulting in flawless craftsmanship. We are committed to sustainable and ethical practices, ensuring that our products are nature-oriented and as environmentally friendly as possible. Our products are not just works of art. They are built to last a lifetime.

Perfection for life

At Velmar Jewellery, customer satisfaction is our top priority. We stand behind our products and offer a lifetime guarantee on all pearls we use, as well as a 100% full money back guarantee, no questions asked. Our pursuit of excellence extends beyond our products, to the special attention we give each of our customers. We understand that every customer has unique needs and preferences, and we strive to exceed their expectations. Our team of experts is always available to provide guidance and assistance with any request, ensuring a seamless and enjoyable experience.

Thousands of hours invested in labor and preparation

At Velmar we pride ourselves on our ambition to use only the highest quality materials in our jewellery. Our specialists are certified to the world’s largest pearl and gemstone grading laboratory (GIA) and we adhere strictly to its standards, ensuring that every piece we create meets, or exceeds, the industry’s common quality criteria. We can also issue certificates of authenticity and quality for jewellery, giving our customers peace of mind that their investment is genuine and of the highest class. We are confident that our expertise and commitment to quality will exceed your expectations and that you will be delighted by the timeless elegance and beauty of our jewellery.

With the next generation in mind

At Velmar Jewellery we strive to create a sustainable future. We are constantly exploring new ways to reduce our environmental impact while maintaining the highest standards of quality and craftsmanship. We implement advanced technologies, such as 3D printing, to ensure precision and consistency while minimizing waste. Our nature and environmentally focused approach ensures that our products not only look beautiful, but also contribute to a better world. We are also expanding our reach through social media, making it easier for customers around the world to discover our unique jewelry.


Не пропускайте да оцените преживяването си в бижутерска къща Велмар. Нашите най-големи почитатели и критици сте вие и вашето мнение е най-ценното нещо за нас! 

Антония Първанова
Антония Първанова
Read More
ВЕЛМАР е велика марка - уникални, неповторими! Чудя се какво да напиша, за да излезе на два реда и да видим дали ще се разшири настрани или ще слезе на долу. Не е лошо, харесва ми как стои, засега ще го запазим. Имаме папка с имена и ревюта на клиенти, а и също да попитаме всички, които познаваме и са сравнително по-известни личности, за да използваме и това.